Send marketing emails using multi-send in Gmail.
You can send marketing emails in Gmail with multi-send!
This feature is perfect if you need to update your client base in one go. You can even personalise the emails sent to include your clients' names. Multi-send also offers the recipient a way to unsubscribe from your emails, keeping your email marketing communications compliant with best practices, regulations and laws. So you no longer need to use third-party email marketing services to send bulk emails.
How to create and send a multi-send email in Gmail
Composing and sending a multi-send email in Gmail is as easy as creating and sending a regular email.
Click the Compose button in Gmail.
Click the multi-send button on the compose window toolbar.
Multi-send will now be enabled.
Compose the email.
Enter the recipients or group of recipients into the To box.
Once you're happy with your email, click the continue button that’s replaced the Send button.
Follow the onscreen instructions, where you can send a preview of the email to yourself before sending it out.
Once you're happy with the email, click the Send all button.
How to manage your contact lists and add their names to emails
If you have many contacts you wish to send the email to, you can manage this using labels in Google Contacts. You need to create a label in Google Contacts that you can quickly identify, such as "Sales" then add the contacts you want to this label. Now you can enter the label's name into the To box in Gmail when composting the email, saving you from needing to enter each recipient manually.
How to personalise emails with your contact's name
With this feature, you can add the first name, surname or both of the contact to your email to add a bit of personalisation. However, inserting names only works if you have the first name or surname of the contact store in your Google Contacts.
To insert a name, tap the @ symbol on your keyboard and select which mail merge tag you wish to insert into the email.
Add some flair to your email
You can also use the layout feature to design attractive-looking emails with well spaced text and images to give your email a bit of pizzaz! To do this, all you need to do is click on the layout button in the Compose window toolbar, where you can pick a premade design.
What else can you do in Gmail?
When your company signs up for an IT Assistance and Support subscription from Kimbley IT, you get Google Workspace included and access to our knowledge to show more ways to save time using Google Workspace. To find out more, book a video call below!