The recent case with Martin Lewis and Facebook ads that purport to be from someone famous and are in fact scams.
This is another example of where our history of believing what is in the media is causing people to be tricked. The digital age has made trust and reputation more important than ever.
Life is full of greedy people on one hand and on the other are people looking for an easy answer or a shortcut. Now because someone wants an easy option doesn't make it right to take their money and rip them off.