The Founder's Log Podcast - February 2024 Recap
Our new ad campaign went live online. Unfortunately, we were getting a lot of odd residential leads coming in for a while. From people asking us how much it would cost to fix their Xbox purchased from eBay to people looking for laptop repairs.
After investigating, it seems that Google had not correctly loaded our "negative keyword list" keywords that our adverts should never be shown against. This may have been due to a bug in Google Ads. After we reloaded the list (which has been used in many other campaigns without trouble), these mismatched leads were halted.
One thing that this highlighted was how people seemingly don't read what is offered; while the Ads were showing up on incorrect searches, the Ads themselves and when you click through to our website at no point state we offer Xbox repairs - all our website talks about is Business IT Support. However, these people still got in contact.
You may remember if you follow this series that last month, we spoke about a lead Google had sent our way; discussions are still ongoing with moving them to Google Workspace by Kimbley IT. I suspect it could be another month until any deal gets sealed.
New Videos:
February was quite a busy month with many things going on, so we only got one new video uploaded on our YouTube channel.
New Blog Posts:
However, with our blog post, we published more than usual. A few are existing blog posts that we updated.
Assistance and Support Statistics
Subscribers contacted us 94 times. Out of those 94, 79 got in touch to request assistance (they want to know how to do something better). In comparison, 15 asked for support (something that needs looking at).
We're using new terminology when reporting our statistics below. A "complete interaction" is from when a subscriber contacts us to when they can continue with their work.
Of those who sent a message for assistance asking how to do something better, 53 received a complete interaction within five minutes, now being able to do something better than they could before. Twenty-two received a complete interaction within five and thirty minutes. Four requests for assistance were more nuanced, and the interaction took over thirty minutes.
Out of the subscribers sending a message for support, 6 received a complete interaction and returned their work within five minutes. Nine received a complete interaction and returned to their work within thirty minutes.
Eight-nine contacted us through our unique instant messaging service! The quickest way to get in contact. Three emailed. One video called, which is a rare way to get in contact. One person used WhatsApp, which is not an official way to get in contact, but the technician who received the message - spotted it.
The stats show that six subscribers would not have gotten in contact if the companies they worked for had offered regular training through Learning Sessions by Kimbley IT.