The Founders Log - March 2026 Review
In last month’s Founder's Log, I mentioned our decision to end our nine-month partnership with our YouTube channel manager. Reflecting on it now, that experiment proved to be a costly mistake, but an invaluable learning experience. While the goal was to outsource and grow, the agency's strategy focused heavily on entertainment and retention—using tactics designed to keep casual viewers watching rather than delivering upfront value. Unfortunately, that approach simply doesn't resonate with decision-makers looking to buy IT support, which is why the partnership failed to generate a single lead.
Since taking back the reins, three new videos have gone live. The first was a transitional piece: recorded while the partnership was still active, but I stepped in to handle the title, thumbnail, and script, heavily utilising AI. As soon as it went live, it became our top-performing video among our last ten uploads, proving the immediate impact of a well-targeted, AI-assisted approach.
Following that initial success, I regained full control over the entire process—including recording, editing, production, thumbnails, titles, and AI scripting—returning to the workflow I used before the partnership. Interestingly, our former agency recently posted on LinkedIn expressing a firm anti-AI stance, specifically regarding script generation. This highlighted a fundamental difference in our philosophies. By embracing AI to help craft targeted, value-driven scripts, rather than making edits purely for the sake of forced entertainment, those next two fully in-house videos have already brought in two solid leads. It is incredibly validating to see immediate, tangible results the moment we realigned our content with our core B2B audience.
We also had an interesting lead come through in March. A company reached out because they were stuck in limbo between a Microsoft 365 and Google Workspace migration. They had started the process in-house but never finished it, leaving them juggling two systems that refused to communicate properly with each other. They got in contact because they wanted everything fully migrated over to Google Workspace. I had a great conversation with Kai from their company. However, Kai has since decided to ghost me. Kai, if you happen to be reading this Founder's Log, get back in touch and let’s get this deal done.
New videos on our YouTube channel
New blog posts
How to install Google Drive for desktop to access and sync your files.
What is the best Chrome extension to save WebP and AVIF images as JPEGs?
What is the easiest way to install the Google Voice app on a computer?
Assistance and Support Statistics
Subscribers contacted us 159 times. Of those, 122 contacted us to request assistance (they want to know how to do something better). In comparison, 37 asked for support (something that needs looking at).
In the statistics reported below, a “complete interaction” is when a subscriber gets in contact and when they can return to work.
Out of the individuals who sought assistance to improve their skills, 88 required a brief interaction that lasted less than five minutes, while 32 needed a more in-depth discussion, which took between five and thirty minutes to complete. Two subscribers took over thirty minutes, but less than an hour.
Out of the subscribers who sent messages for support, 13 received a complete interaction and returned to their work within five minutes. 23 completed the interaction and resumed their work within thirty minutes. One subscriber took longer than an hour because it required third-party support.
155 subscribers reached out to us via our unique instant messaging service, the fastest way to connect; the rest chose slower communication methods.
The stats show that 29 subscribers would not have gotten in contact if the companies they worked for had offered regular training through Learning Sessions by Kimbley IT.
