December saw a welcome return to form with a surge in new leads and several exciting conversions, including Future Tech Events and The Good Skin Care company. It was particularly encouraging to see our subscribers so well-prepared for the festive break this year, as the typical last-minute rush never materialised, allowing for a much smoother end to the month. On the strategic side, I’ve made the decision to conclude a nine-month marketing campaign in March; while it didn’t hit all its targets, the lessons learned have been invaluable and will directly shape our improved approach for the year ahead.